And yes, to offer the financial incentive to give myself, and others like me, a fighting chance.Seeking is a sugar daddy dating website where wealthy men seek out beautiful women.

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Editor's note: Brandon Wade is an MIT graduate and the CEO and founder of several dating websites including Seeking, Whats Your, Miss, and Seeking (CNN) -- Believe it or not, my first kiss didn't happen until I was 21 years old.

Watch the premiere episode of Lisa's new CNN show for a limited time right here on any device - no strings attached.

When you're a teenager, appearances are everything, and I didn't have a shot. In college, I'd watch my peers fall in and out of bed with one another, biding my time until it was my turn to be loved. Popularity is no longer a factor, and women start to look for less superficial qualities in their partners. I was two out of three, but when was I going to get my chance at love?

While attractive girls were being wooed away by handsome men my age, there I stood, the lonely geek. But my mother had instilled an important principle in me at a very young age.

She told me that "one day, when you are wealthy and successful, your generosity will turn things around." And she was right.

Even after graduating from MIT and earning a six-figure salary, I was still too shy to make my assets work to my advantage.

I had a problem: I finally had the tools to succeed with women, but lacked the confidence to approach them in public.

So I created my first dating website to meet women who I knew would be interested in a relationship with someone like me.

My successful little dating site had inspired millions of people to seek sugar relationships, but also sparked loads of controversy.